Thursday, May 31, 2012
Look Out Samuel Adams!
The only thing I like about Samuel Adams beer is their history of how they got their start and their commercials. I have tasted several of their products and its just not my thing. Growing up in Budweiser country, my college years were spent cutting my teeth on light lagers without much bite. Samuel Adams is not that kind of beer, but I can definitely appreciate how they have grown their company from very humble beginnings to what it is today.
The guys at Samuel Adams better be watching their backs. Two friends of mine are after a sliver of market share in the micro-brew industry. John and Will have taken a hobby that started on a back porch and have slowly progressed this beer making thing to the point of gathering federal permits for marketing and sale of an alcoholic beverage. They have dreams of moving off the back porch! In fact, they have moved their operation into their own small brewery which they have named "Colony City Brewery". They have a small bar set up for their friends to test their products at the new location. They specialize in what they call "hoppy" beers, or beers that have stronger flavor, but they have made a few kegs of a bock beer that is geared more towards someone like me. The have blonds, pale ales, bocks and some dark beers that looks like sweet tea in a glass.
The boys make a pretty good beer and with the encouragement of their friends, they have decided to move forward and try to sell their brew at a few local establishments. Who knows? That Samuel Adams guy said he sold his beer one glass at a time. Maybe this crew can follow the Samuel Adams model. For now, I'll just be glad to keep testing it for them!!