The only thing I like about Samuel Adams beer is their history of how they got their start and their commercials. I have tasted several of their products and its just not my thing. Growing up in Budweiser country, my college years were spent cutting my teeth on light lagers without much bite. Samuel Adams is not that kind of beer, but I can definitely appreciate how they have grown their company from very humble beginnings to what it is today.
The guys at Samuel Adams better be watching their backs. Two friends of mine are after a sliver of market share in the micro-brew industry. John and Will have taken a hobby that started on a back porch and have slowly progressed this beer making thing to the point of gathering federal permits for marketing and sale of an alcoholic beverage. They have dreams of moving off the back porch! In fact, they have moved their operation into their own small brewery which they have named "Colony City Brewery". They have a small bar set up for their friends to test their products at the new location. They specialize in what they call "hoppy" beers, or beers that have stronger flavor, but they have made a few kegs of a bock beer that is geared more towards someone like me. The have blonds, pale ales, bocks and some dark beers that looks like sweet tea in a glass.
The boys make a pretty good beer and with the encouragement of their friends, they have decided to move forward and try to sell their brew at a few local establishments. Who knows? That Samuel Adams guy said he sold his beer one glass at a time. Maybe this crew can follow the Samuel Adams model. For now, I'll just be glad to keep testing it for them!!
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9 comments:
Good Providence to your friends. While I was in college I used to frequent a home brew shop in Chico, CA. The owners eventually started Sierra Nevada Brewing. Not as big as Sam Adams, but big here on the Other Coast.
I'm afraid you're gonna have to send me some to proof!
Better yet Ian, come on up and I'll pour you one myself!
Steve- I just hope these guys keep having fun with it. If they make it big that will just be gravy!
Not much of a Sam Adams guy either. My tastes still tend to run toward icy cold watery College era beer....Rolling Rock or Miller Lite. Yeungling is about as exotic as I get. Perhaps a Stella Artois or Pilsner Urquel when I feel really sophisticated or have to put on a front with beer snobs to avoid ridicule.
Good luck to your guys!
This sort of stuff used to be up my alley, land didn't I love the micro brews with the stouts, ales, and dark lagers. Now I just kick around the Global Beverage Warehouse every so often and buy a gluten free ale or two... Celiac Disease awareness month ends today, just in the one year I've lived knowing about this so much improvement has been made in the GF arena.
Never seen a drink using that kind of glass.
Warwick, that my friend is a Mason jar. Popular beverage container of the deep South!
Looks like you stole our drinking glasses ;) Everything tastes better from a mason jar. Good luck to your pals!
Kudos to them and food luck!
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